Evoke plc is the renamed 888 Holdings, the group that bought William Hill's non-US business in 2022. Its UK brands are mid-migration onto a single proprietary platform, which is why the shared-infrastructure picture here is less uniform than at Entain: some brands already share a back office, others still run their legacy stack.
Evoke plc — publicly listed (LSE: EVOK), Gibraltar-headquartered. The parent company holds no UK Gambling Commission licence.
LicenceUK Gambling Commission 39028
Company number—
Founded1997
HQGibraltar
Brands5
Licensed entities
Which legal entity actually holds the licence behind each brand — the name that appears on your account terms.
Acquired in 2022. Still partly on its legacy platform; migration to the…
Mr Green
Acquired in 2019 and already migrated — shares the 888 payment and…
888sport
Sportsbook sibling sharing a single wallet with 888 Casino.
888poker
Same account and wallet as 888 Casino, separate client.
Shared infrastructure
What actually travels between these brands when you open a second account.
Single wallet across 888 products
888 Casino, 888sport and 888poker share one balance and one account. William Hill and Mr Green hold separate balances, so a transfer means a withdrawal and a redeposit.
KYC reuse after migration
Mr Green verification is recognised by 888 Casino because both now run through the group's central KYC service. William Hill accounts created before migration still trigger a fresh check when you open an 888 account.
Responsible gambling at group level
Deposit limits and self-imposed restrictions set on any Evoke brand propagate across the group's UK estate — this is enforced centrally rather than per brand.
Bonus and duplicate-account rules
Welcome offers are one per person per brand, and the group cross-references payment fingerprints. Claiming a welcome bonus at 888 Casino does not void one at Mr Green, but reusing the same card across both is a common trigger for a manual review before your first withdrawal.
Publicly listed parent group (LSE: EVOK) behind 888 Casino, William Hill and Mr Green. UK licences are held by its operating subsidiaries rather than the parent company.
Evoke plc is the renamed 888 Holdings, the group that bought William Hill’s non-US business in 2022. Its UK brands are mid-migration onto a single proprietary platform, which is why the shared-infrastructure picture here is less uniform than at Entain: some brands already share a back office, others still run their legacy stack.
Brands we have tested on this licence
Affiliate disclosure: some links pay us a commission. This never changes our ratings, verdicts or which casinos we criticise.
